Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Reuse at retail scale: Cross-border lessons for interoperable reuse systems

Plenary
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There are concrete efforts to move reuse systems from pilot programs to operational reality, but the economics remain challenging. Real-world implementations reveal critical questions: can return rates offset losses from unreturned packaging? Do washing and logistics costs outweigh single-use alternatives? How do retailers fit reuse infrastructure into smaller store formats?

This session brings together key actors creating enabling frameworks for reuse, to share practical lessons learned across product categories and geographies.

  • The economics of reuse at scale: How do logistics, materials and infrastructure costs compare to single-use alternatives? What return rates, loss management strategies, and operational efficiencies are necessary to make reuse systems economically viable?
  • In-store experience and consumer behaviour: How are retailers adapting reuse infrastructure to changing consumer shopping patterns? What design choices maximize customer participation?
  • Cross-border lessons: Practical insights from across geographies about what drives success or failure in the real-world
Plenary

What to expect from this type of session...

Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.

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Day 1

Tuesday 10th March 2026

Time
Session title
Session theme
Session type
9:20am - 10:05am
Plenary
10:05am - 10:45am
Plenary
10:45am - 11:15am
11:15am - 12:00pm
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00pm - 12:30pm
Plenary
12:30pm - 1:30pm
1:30pm - 2:30pm
2:30pm - 3:00pm
3:00pm - 4:00pm
4:30pm - 5:30pm
Day 2

Wednesday 11th March 2026

Time
Session title
Session theme
Session type
9:00am - 9:40am
Plenary
9:40am - 10:30am
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30am - 11:00am
11:00am - 12:00pm
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00pm - 12:40pm
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40pm - 1:40pm
1:40pm - 3:10pm