Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Iara Beekma Reis

Head of Business Development

New European Reuse Alliance

Iara Beekma Reis is Head of Business Development at the New European Reuse Alliance (New ERA), where she leads fundraising and partnerships to advance the reuse industry across Europe. She holds an MSc in Sustainable Development and has a background in International Relations. Iara has built her career across Europe, South America, and North America, including working as a policy advisor for several intergovernmental organisations.

Iara Beekma Reis's sessionsView full agenda

Day 1

Tuesday 10th March 2026

Time
Session title
Session type
09:20 - 10:05
Plenary
10:05 - 10:45
Plenary
10:45 - 11:15
11:15 - 12:00
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00 - 12:30
Plenary
12:30 - 13:30
13:30 - 14:30
14:30 - 15:00
15:00 - 16:00
16:30 - 17:30
Day 2

Wednesday 11th March 2026

Time
Session title
Session type
09:00 - 09:40
Plenary
09:40 - 10:30
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30 - 11:00
11:00 - 12:00
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00 - 12:40
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40 - 13:40
13:40 - 15:10