There’s plenty of exciting innovation and good intention out there. But how do we really make the at-scale breakthroughs? How do we get consumers excited about them?
The “move fast and break things” era is over. Today’s packaging innovation demands something harder: intentional breakthroughs that create value for the business, while managing impact across the product’s lifecycle from day one.
This session examines what it takes to get the job done. We’ll explore the strategic business case for integrated innovation ecosystems — not just the “what” of sustainability goals, but the “why” that drives lasting value creation.
- What’s possible vs what works: How leading companies balance technical possibility with consumer perception, navigating the critical gap between innovations that build trust and those that trigger scepticism or greenwashing concerns.
- The scale challenge: How can we transform isolated pilot successes into changes that take consumers on board? What is it that separate one-off wins from business-as-usual transformation? Between competitive advantage and business resilience, what governance structures and cultural shifts enable sustainable innovation?
