Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Daniel López Urán

Global Head of Disruptive Innovation

Brambles

Daniel López is an experienced strategist in marketing, innovation, and business development, with a long-standing career at Fortune 500 companies including Kimberly-Clark and CHEP across EMEA, Asia-Pacific, and Latin America. His expertise spans global portfolio management, sustainable innovation strategies, and category development for both B2B and B2C sectors.

Currently, he leads Global Disruptive Innovation Strategy at Brambles, CHEP parent company, driving an ambitious transformation of the company’s circular business model. His work focuses on pioneering sustainable smart packaging solutions that foster diversification, growth, and value creation for customers worldwide. Through these initiatives, Daniel and his team aim to build a regenerative and resilient FMCG supply chain, placing sustainability at the core of customer-focused disruptive innovation.

Daniel López Urán's sessionsView full agenda

Day 1

Tuesday 10th March 2026

Time
Session title
Session type
09:20 - 10:05
Plenary
10:05 - 10:45
Plenary
10:45 - 11:15
11:15 - 12:00
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00 - 12:30
Plenary
12:30 - 13:30
13:30 - 14:30
14:30 - 15:00
15:00 - 16:00
16:30 - 17:30
Day 2

Wednesday 11th March 2026

Time
Session title
Session type
09:00 - 09:40
Plenary
09:40 - 10:30
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30 - 11:00
11:00 - 12:00
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00 - 12:40
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40 - 13:40
13:40 - 15:10