Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Targets and regulations: What does it take to move from good intention to effective implementation?

Plenary
Back to agenda

Ambitious but well-designed sustainability strategies designed can help companies adapt to supply chain and geopolitical volatility, AI integration, circularity, and climate adaptation. Yet, as regulatory frameworks tighten and shift, and market realities differ, a critical gap persists between ambition and effective action.

This session explores how companies can move beyond statements of intent to generate tangible returns on investment from sustainability.

  • Compliance as floor, not ceiling: Are companies treating regulatory requirements as the endpoint, or as a springboard for more ambitious sustainability strategy that delivers competitive differentiation and socioeconomic value?
  • Voluntary frameworks in a regulated world: As mandatory targets proliferate, a look at what happens to existing voluntary commitments and industry-led schemes. Will they complement, compete with, or be absorbed by regulatory requirements?
Plenary

What to expect from this type of session...

Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.

You might also like...View full agenda

Day 1

Tuesday 10th March 2026

Time
Session title
Session theme
Session type
9:20am - 10:05am
Plenary
10:05am - 10:45am
Plenary
10:45am - 11:15am
11:15am - 12:00pm
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00pm - 12:30pm
Plenary
12:30pm - 1:30pm
1:30pm - 2:30pm
2:30pm - 3:00pm
3:00pm - 4:00pm
4:30pm - 5:30pm
Day 2

Wednesday 11th March 2026

Time
Session title
Session theme
Session type
9:00am - 9:40am
Plenary
9:40am - 10:30am
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30am - 11:00am
11:00am - 12:00pm
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00pm - 12:40pm
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40pm - 1:40pm
1:40pm - 3:10pm