Innovation in packaging sustainability is all but a siloed process. From understanding the key drivers, to developing a viable strategy and delivering on implementation, market-scale adoption of solutions requires a huge effort in coordination. This is true both internally—involving experts from packaging development and sourcing, to regulatory, logistics, waste management and marketing—and amongst stakeholders in the value chain—with business, finance, industry and civil society groups at large all playing a crucial role in the transition to new products and systems.
In this Q&A, we’ll look at the ‘why’ and ‘how’ behind packaging innovation, reflecting on how sustainability strategy plays an essential role in building brand value and meeting core business goals.
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
