Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

The circular conundrum: Can regulation drive better practices?

Plenary
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Set for adoption in 2026, the EU Circular Economy Act aims to establish a Single Market for secondary raw materials, accelerate circularity, and position Europe as the global leader in the circular economy by 2030. Beyond Europe, circular economy policies are proliferating globally, from Extended Producer Responsibility schemes to Deposit Return Systems and beyond–making the circular economy discussion relevant for businesses operating across geographies.

This session brings together regulatory experts and industry leaders for a two-way dialogue on how companies can proactively shape, and prepare for, this evolving framework without becoming overwhelmed by compliance demands, and ensuring a just transition for the industries involved.

  • Framing the debate in Europe: How will the Circular Economy Act integrate with the PPWR, Ecodesign for Sustainable Products Regulation, and Extended Producer Responsibility (EPR) schemes to create a coherent regulatory landscape?
  • Clarity, harmonisation and proactive engagement: On a local to global level, how can businesses can engage meaningfully now and position themselves ahead of future policy development?
Plenary

What to expect from this type of session...

Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.

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Day 1

Tuesday 10th March 2026

Time
Session title
Session theme
Session type
9:20am - 10:05am
Plenary
10:05am - 10:45am
Plenary
10:45am - 11:15am
11:15am - 12:00pm
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00pm - 12:30pm
Plenary
12:30pm - 1:30pm
1:30pm - 2:30pm
2:30pm - 3:00pm
3:00pm - 4:00pm
4:30pm - 5:30pm
Day 2

Wednesday 11th March 2026

Time
Session title
Session theme
Session type
9:00am - 9:40am
Plenary
9:40am - 10:30am
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30am - 11:00am
11:00am - 12:00pm
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00pm - 12:40pm
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40pm - 1:40pm
1:40pm - 3:10pm