Alexander Cramwinkel's sessionsView full agenda

Day 1

Tuesday 10th March 2026

Time

Session title

Session type

09:00 - 09:20

Breakthrough by design: How R&D innovation and cross-functional collaboration turn challenges into business opportunities

pladis Global

Plenary

09:20 - 10:05

The PPWR implementation playbook: Is the effort going to be worth it?

ImpactBuying | Danone | Korozo Group

Plenary

10:05 - 10:45

Right-sizing packaging sustainability: Why performance is still king

Avery Dennison | Reckitt | Tosca | Canopy

Plenary

10:45 - 11:15

Break

11:15 - 12:00

The flexible problem: Are there really sustainable solutions for flexible packaging?

LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum

Plenary

12:00 - 12:30

It’s not a silver bullet: What is recycling’s evolving, realistic role?

McDonald's | Plastics Recyclers Europe

Plenary

12:30 - 13:30

13:30 - 14:30

14:30 - 15:00

15:00 - 16:00

16:00 - 16:30

The path to scale: From innovation theatre to operational success

Brambles | pladis Global

16:30 - 17:30

Networking drinks

Day 2

Wednesday 11th March 2026

Time

Session title

Session type

09:00 - 09:40

Targets and regulations: What does it take to move from good intention to effective implementation?

Heineken | Bayer | Ellen MacArthur Foundation

Plenary

09:40 - 10:30

The circular conundrum: Can regulation drive better practices?

Dow | United Nations Environment Programme | Tomra

Plenary

10:30 - 11:00

Break

11:00 - 12:00

Reuse at retail scale: Cross-border lessons for interoperable reuse systems

TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance

Plenary

12:00 - 12:40

Waste pollution and climate action: Innovation across net zero and zero waste

Vioneo | Merck Life Science | Asahi Europe & International

Plenary

12:40 - 13:40

Lunch

13:40 - 15:10

Roundtables

15:10 - 15:25

What’s next for packaging sustainability? Roundtables wrap-up and key takeaways

Plenary

Alexander Cramwinkel