As sustainability reporting standards evolve, F&B companies face rising pressure from regulation, retailers, and consumers to demonstrate the integrity of their claims. Supply chains are under scrutiny, and the ability to trace and prove responsible sourcing has become a commercial necessity, not just a compliance exercise.
This session will unpack how shifting frameworks, “greenhushing,” and growing consumer scepticism are reshaping how food and beverage brands communicate their impact. We’ll explore how businesses can turn transparency into a competitive advantage, using data, digital traceability, and authentic storytelling to build trust, strengthen partnerships, and protect brand value.
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
