Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Better data, better decisions: Why quality of end-of-life data matters for circularity strategies and reporting

Solutions hub
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Data on packaging and the waste system is shockingly uninformative. How much more could our industry do if we actually knew what happens to our packaging post-consumption? This solution hub session digs into the challenges and opportunities we face with packaging end-of-life data.

In this session, we will discuss what better packaging data could unlock for our expert panellists. Then we will bring these challenges to life in an interactive workshop, as participants explore how circularity strategy is impacted by quality end-of-life data.

Solutions hub

What to expect from this type of session...

Our Solutions Hubs are focused breakout sessions designed for attendees to both learn and contribute their expertise. Get best practice on what drives packaging innovation from a panel of leading organisations, and dive deeper through a follow-up group workshop.

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Day 1

Tuesday 10th March 2026

Time
Session title
Session theme
Session type
9:20am - 10:05am
Plenary
10:05am - 10:45am
Plenary
10:45am - 11:15am
11:15am - 12:00pm
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00pm - 12:30pm
Plenary
12:30pm - 1:30pm
1:30pm - 2:30pm
2:30pm - 3:00pm
3:00pm - 4:00pm
4:30pm - 5:30pm
Day 2

Wednesday 11th March 2026

Time
Session title
Session theme
Session type
9:00am - 9:40am
Plenary
9:40am - 10:30am
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30am - 11:00am
11:00am - 12:00pm
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00pm - 12:40pm
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40pm - 1:40pm
1:40pm - 3:10pm