Nearly 80% of global consumers say health and wellness are top priorities, and over half now associate personal health with the health of the planet (McKinsey & Company, 2024 Global Consumer Health Survey). With more information than ever at their fingertips, consumers are increasingly aware of how their choices impact both their own health and the environment.
As personal and planetary health converge, consumer demand is set to reshape corporate strategy. Organic is no longer enough. Brands are being challenged to innovate with healthier, more sustainable products and to communicate it all with authenticity, transparency and simplicity.
In this session, we’ll unpack the latest consumer insights, and discuss:
• Converging agendas: How are evolving consumer expectations connecting corporate strategy across health, nutrition, and sustainability?
• A market for regen: How brands can capitalise on consumer trends to create demand for regenerative
• How can food and drinks businesses ensure brand managers, nutritionists and agronomists are all aligned with R&D
• Trust and transparency: How can brands cut through the noise and build credibility in a landscape of misinformation?
