Nienke Nijholt is Innovation Lead Reusable Packaging at Enviu. She has extensive expertise in circular business models and turning innovative concepts into practical, scalable solutions across packaging and supply chains. Nienke has experience leading multi-stakeholder coalitions and pilots, including the rollout of reusable wine bottles in retail and initiatives to reduce supply-chain footprints through regenerative agriculture practices. She combines strategic and systemic thinking with hands-on implementation, helping organizations embed circular solutions and reduce their environmental footprint without compromising customer experience or business performance.

