Provenance, nutrition and sustainability: What are the consumer trends and demands shaping the future of food

Market dynamics in food are shifting. Consumers are expecting more of food brands than ever before. They want to know where their food comes from, the nutritional value and the impact it has on our planet. These expectations and the rising tide of ethical consumerism have opened up multi-billion dollar markets and could drive a complete overhaul in our current food systems. 

 

This session will look at the consumer trends that will have the biggest impact on current business models. We’ll look at how food brands can adapt practices in line with consumer expectations and take advantage of the opportunities in market transformation.