Aldo Uva
CSM Ingredients
CEO
Green vs greenwash vs greenhush: What does the future hold for consumer engagement on sustainable commodities?
14:25
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15:20
Communicating sustainability has never been easy, especially when it comes to ‘sustainable commodities’. Still, engaging consumers and ensuring they can make informed decisions at the checkout is an integral piece of the sustainability puzzle. The complex nature of these claims has often led to disputes around accuracy, and accusations of greenwash are commonplace. However, brands are now under increasing pressure to choose their words carefully. The risks of reputational damage, litigation, and fines are also growing as standards get tougher and new regulation around greenwashing is passed.
In this session we’ll have a candid conversation around how brands should navigate the global crackdown on greenwashing. Our panel of experts will debate:
- How can brands communicate the nuance of their sustainability efforts, but avoid a reputation for greenwash? Is there a risk of greenhushing?
- Definitions, standards, and certifications: How can the complexity of ‘sustainable commodities’ be communicated effectively by brand marketers?
- What terminology should brands be using? Should we be communicating 'net-zero'?
Vanessa Harrer
Mondelēz International
Head of ESG & Mindful Snacking Europe
Glenn Hurowitz
Mighty Earth
Chief Executive Officer
John Willis
Planet Tracker
Director of Research