Why sustainability belongs at the centre of company operations

CB Bhattacharya, professor of sustainability and ethics at the University of Pittsburgh and author of Small Actions, Big Difference, discusses with Innovation Forum’s Ian Welsh how companies are working hard to change how they approach sustainability and leverage greater value.

They consider case study examples – including Unilever – where companies have engaged their employees around sustainable business and reaped the business benefits, and debate why some companies still struggle to set the right goals to ensure long term survival.