Recalibrating business sustainability: from ESG fatigue to meaningful action

In the second episode of the state of sustainable business series, Brendan May from Robertsbridge reflects with Ian Welsh on the polarisation within sustainability that had developed during 2024. They discuss the challenges of ESG fatigue, the shifting focus of major companies such as Unilever, and the need for a more streamlined approach to sustainability that prioritises material impacts. The conversation also highlights the importance of connecting with broader societal issues while maintaining a clear and positive vision.