Business innovation | Podcast

Microphone Ipsos on the intention-behaviour gap for consumer purchasing decisions

Tamara Ansons, behaviour science consultant at Ipsos, and Ian Welsh discuss new research – from Ipsos and Innovation Forum – that shows how consumers, particularly younger consumers, are engaging with corporate sustainability issues. 

The results show that all demographic groups are interested in making sustainable choices, but conflicting demands makes acting on these a challenge. Ansons argues that companies should think about how to make these consumer choices easier. 

Click here for more detail about the Ipsos-Innovation Forum research. We’re looking for new partners to work with to develop more research that is really valuable for business. Interested? Click here to get in touch.

Upcoming events See all

The Future of Plastics

Calendar icon Amsterdam

Location icon 30th - 31st October 2019

Sustainable Landscapes and Commodities Forum

Calendar icon London

Location icon 20th - 21st November 2019

Stay updated with the latest news, insights and updates

Join mailing list