The QR code is the easy part: what digital product passports really demand

Pauline God, industry and policy expert at TrusTrace, talks with Ian Welsh about the state of play on digital product passports in apparel. They discuss the gap between mandatory infrastructure and still-voluntary product obligations and the four biggest lessons from DPP pilots running since 2021. They also talk about why choosing item-level serialisation over batch-level data determines whether a brand can support resale, repair and other circular business models later.

Hosted by

Niamh Campbell

Portfolio Lead - apparel and textiles

View profile