Back from bankruptcy: can MUD Jeans make circular denim pay?

This week: Bert van Son, founder of MUD Jeans, talks with Innovation Forum’s Niamh Campbell, portfolio lead for apparel and textiles, about relaunching the circular denim brand under new owners weeks after it went bankrupt. They discuss why MUD is now putting profitability ahead of growth, and a planned deposit scheme that would let customers reclaim money on their jeans a decade after buying them.

Plus: AI data centres could cancel out 15 years of US power sector emissions cuts; Norway debates the rise of data centres; Lego switches to e-methanol for more than 90 elements; heat stress harms garment workers supplying global brands in Pakistan; and, insects’ long history in human diets, in the news digest with Babette Pagès.

Host: Ian Welsh

Find out more about the 2027 Sustainable Apparel and Textiles Forum, 21-22 April in Amsterdam.