58% aligned: what happens when a brand audits its own circularity claims

Julia Kirschner, impact and innovation director at ArmedAngels talks with Innovation Forum’s Niamh Campbell about where circularity actually begins: with brands’ design decisions, not raw materials. They discuss how ArmedAngels audited its 2026 collection and found 58% alignment with its own circular design principles.

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Niamh Campbell

Portfolio Lead - apparel and textiles

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