Consumer engagement: How can business deliver effective behaviour change

13:00 - 13:50

Consumers are now far more aware of the visible impact of packaging pollution. But is that awareness actually driving change at the checkout? In this session, we’ll assess how brands can utilize consumer sentiment to drive real behaviour change. We’ll discuss:

Communicating complexity: How to talk to consumers about sustainable packaging in a clear, transparent and credible way
How to utilize insights into behavioural science to promote more sustainable purchasing practices
How to engage marketing teams in sustainable packaging
How to cut through the noise in sustainable packaging to communicate nuance and tackle common misconceptions

Alexandra Lanphier

Ulta Beauty

Senior Manager, Conscious Beauty

John Kotlarczyk

KotzWise Eco Solutions

Founder/Director

Amy Ziff

MADE SAFE & Nontoxic Certified

Founder, President & Executive Director

Sarah Kaylor

The Recycling Partnership

Vice President of Development

Get in touch

For any questions on the conference, please contact:

Hanna Halmari
Head of Conferences
[email protected]

Sponsorship

For more information and to inquire, please contact:

Gabriela Cuison
Business Development Manager
[email protected]

Sign up

Registration for the Sustainable Packaging Innovation Forum is currently open.
To sign up, you can do so online here, or get in touch directly for details of group discounts.

Join us for

In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience

Consumer engagement: How can business deliver effective behaviour change

Sustainable Packaging Innovation Forum