Reality check: How will revised packaging targets affect speed, scale and progress through the value chain?
Sustainable Packaging Innovation Forum
6th - 7th May 2025 - Amsterdam
Reality check: How will revised packaging targets affect speed, scale and progress through the value chain?
11:00
-
11:45
The 2024 Global Commitment Progress Report by the Ellen MacArthur Foundation reveals that the majority signatories are not on track to meet their virgin plastic reduction targets. This was widely expected as many brands had publicly backtracked from existing targets and instead announced revised (read: delayed) targets.
In this session, we’ll discuss what this means for sustainable packaging strategy and ask a panel of brand leaders:
What’s standing in the way of brands reaching targets? What are the key barriers?
How can we align actors and approaches to ensure the revised targets are met?
What’s the right balance between ambition, accountability and transparency in sustainable packaging targets?
What is really driving value chain progress - brand commitments, legislation, cost savings? Where next and what now?
Get in touch
For any questions on the conference, please contact:
For more information and to inquire, please contact: Gabriela Cuison Business Development Manager [email protected]
Join Us For
In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.
Sign up
Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts.
11:00
-
11:45