Purpose vs Risk: How do you move your board from risk obsessives to purpose advocates?

09:00 - 10:00
Traditional CSR was risk mitigation. But increasingly, society (and critically large investors) are expecting sustainable business to go beyond the norm and create a positive impact through their operations. ‘Doing less bad’ just doesn’t cut it anymore. Brands need a purpose. 
 
For those brands who are able to embed and communicate a deeper purpose to their business model, there are significant returns. Recent analysis has not only shown the traditional benefits in terms of brand loyalty, employee retention etc. but is also showing that purpose delivers on the bottom line. So how do you get beyond risk, to talk about the business case and opportunity behind leading with purpose? 
 
In this session, we’ll discuss how to promote and enable a shift in thinking amongst company leadership. We’ll discuss: 
 
  • Clear examples of purpose driven leadership delivering an ROI
  • How do you talk about brand activism in a way that makes sense to boards?
  • How should your board prioritise and manage sustainability/ESG risk vs opportunity

Payal Dalal

Mastercard

Vice President, Global Programs, Center for Inclusive Growth

Clare Griffin

GlaxoSmithKline

Vice President Trust and Global Health

Get in touch

For any questions on the conference, please contact:

Sheniz Mushtaq
Project Director
[email protected]
+44 (0) 20 3780 7434

Sign up

Registration for the conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 

Sponsorship

For more information and to inquire, please contact:

Anita Thomson
Business Development Manager
[email protected]
+44 (0) 20 3780 7438

Download brochure


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