Green claims and red flags: Part 1: How to avoid a reputation for greenwashing
Sustainable Packaging Innovation Forum EU
6th - 7th May 2025 - Amsterdam
Green claims and red flags: Part 1: How to avoid a reputation for greenwashing
13:30
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13:45
Greenwashing is more than just bad practice – it can damage brand reputation and lead to hefty fines from regulatory bodies.
According to the EU Commission, half of all green labels offer weak or unsubstantiated claims, resulting in confusion and distrust from consumers. Under the Directive on Green Claims, brands will be required to prove their claims via third-party accredited verifiers.
In this session, we will unpack how your green claims could be damaging your corporate reputation and be putting you at financial and legal risk. Speakers will discuss how you can leverage supply chain data to verify your claims, and debate how best to communicate your sustainable initiatives to consumers.
Thalia Bofiliou
Planet Tracker
Senior Investment Analyst (Plastic)
Get in touch
For any questions on the conference, please contact:
For more information and to inquire, please contact: Gabriela Cuison Business Development Manager [email protected]
Join Us For
In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.
Sign up
Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts.
13:30
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13:45