Thalia Bofiliou
Planet Tracker
Senior Investment Analyst (Plastic)
Green claims and red flags: Part 1: How to avoid a reputation for greenwashing
13:30
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13:45
Greenwashing is more than just bad practice – it can damage brand reputation and lead to hefty fines from regulatory bodies.
According to the EU Commission, half of all green labels offer weak or unsubstantiated claims, resulting in confusion and distrust from consumers. Under the Directive on Green Claims, brands will be required to prove their claims via third-party accredited verifiers.
In this session, we will unpack how your green claims could be damaging your corporate reputation and be putting you at financial and legal risk. Speakers will discuss how you can leverage supply chain data to verify your claims, and debate how best to communicate your sustainable initiatives to consumers.