Martyn Tickner
Alliance to End Plastic Waste
Chief Advisor Circular Solutions
Does the emperor have no clothes? A debate on the value, trade-offs and future of brand collaboration on packaging
16:30
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17:10
In sustainability, collaboration is critical to deliver on targets and drive systemic change. But for all the talk of its importance, there is often a frustrating unwillingness to…collaborate.
Recently, Planet Tracker released a report that challenged the credibility of the Alliance to End Plastic Waste. The report cited the potential of ‘greencrowding’ (i.e. hiding in the group and moving at the speed of the slowest adopter). Whilst the results of this report can be debated, this is a risk in any collaborative initiative.
In this session, we will assess collaborative efforts in in their current form. We’ll discuss in practical terms how business, industry groups and other key stakeholders can break down the barriers, silos and reluctance to cooperate more effectively.
We know collaboration is absolutely necessary. So how can we get it to work?
Iryna Garkushyna
Avery Dennison
Director Global Strategic Innovation