Myth busting packaging: How brands can tackle common misconceptions to educate consumers, protect brand value and drive more sustainable consumption

14:00 - 14:50

What are the common packaging misconceptions that can drive unsustainable purchasing practices? How can we communicate this complexity?
When plastic is the best choice, how can we communicate that nuance to consumers?
Old habits die hard: How to educate and incentivise consumers to enable more sustained behaviour change and drive more widespread adoption

Michelle Norman

Suntory Beverage & Food Europe

Director, Sustainability and External Affairs

Lucie Charbonnel

Amcor Flexibles EMEA

Senior Sustainability Manager, Amcor Flexibles EMEA

Sebastian Munden

WRAP

Chair

Get in touch

For any questions on the conference, please contact:

Anamya Anurag
Senior Project Manager
[email protected]

Sponsorship

For more information and to inquire, please contact:
Gabriela Cuison
Business Development Manager
[email protected]

Join Us For

In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.

Sign up

Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts.

Myth busting packaging: How brands can tackle common misconceptions to educate consumers, protect brand value and drive more sustainable consumption

Sustainable Packaging Innovation Forum EU