Sustainable Packaging Innovation Forum EU
This two-day business conference will bring together key industry players to debate sustainable packaging solutions that work for consumers, the environment and business reality. We’ll assess what progress has been made towards corporate packaging targets and highlight leading business practices, product innovations and emerging technologies.

Sustainable packaging targets

How to align actors and approaches to ensure a realistic route to packaging targets, for 2025 and beyond

Circular packaging design in action

How business can adopt circular design principles across operations and integrate reuse and refill within new and existing business models 

Regulation, legislation and incentives

What the Packaging and Packaging Waste Directive, the Global Plastics Treaty, and the host of incoming and evolving legislation will mean for business

Innovation and technology

How business can place sustainability at the forefront of R&D to ensure emerging technologies and evolving business models deliver a reduced packaging footprint

2025 speakers

Jodie Roussell

Nestlé

Global Public Affairs Lead - Packaging & Sustainability

Jeremy Blake

Berry Global

Director of Circular Economy

Flávio Ferreira

Reckitt

Global Packaging Sustainability Director

Alexander Cramwinckel

Heineken

Global Circularity Strategy Lead

Joachim Quoden

EXPRA - Extended Producer Responsibility Alliance

Managing Director

Emmanuelle Bautista

Citeo

Head of International and European Affairs

Charles van Reij

Cradle to Cradle Products Innovation Institute

Global Lead Packaging, Paper and Print

Erica Ording

FrieslandCampina

Lead Sustainable Packaging

View all speakers

Agenda highlights

  • Policy brief: Beyond compliance, what does a proactive business response to evolving legislation look like?
  • The roadmap beyond 2025: How can we align actors and approaches to ensure a realistic route to packaging targets?
  • Reuse and refill: What do the numbers tell us on impact, sustainability, and scalability?
  • A blueprint for innovation: How to ensure sustainability is placed at the forefront of R&D
  • Data dilemmas and material choices: How to navigate complex and conflicting data points
  • Biobased materials: A deep dive into the applications, limitations and impact of biobased packaging 
  • Designing for circularity: Practical examples and case studies of brands successfully implementing sustainable design
  • Financing the transition: The role of investors in accelerating and scaling sustainable packaging solutions
  • Chemical recycling: The potential, the drawbacks and the role of chemical recycling in a net-zero world
  • Plastic neutrality: Are plastic credits a steppingstone or get out of jail free card?
  • Myth busting packaging: How to tackle common misconceptions and ensure consumers are empowered to play their part
  • Green claims and red flags: How to avoid a reputation for greenwashing
View full agenda

Why attend?

Discover best practices from industry leaders and get in-depth guidance on how to effectively implement policies

Meet & network with an influential audience of key stakeholders, including NGOs, business, government and supply chain actors

Benchmark company performance amongst a room of your peers and discover where you should be focusing efforts

What to expect:

Solutions, solutions, solutions
Throughout the agenda we’ll place a major focus on the successful partnerships and the solutions that exist. Get best practice from leading brands and understand what is really driving sustainable packaging.


Roundtables
These roundtable discussions are focused workshops where industry leaders come together to craft practical solutions. The sessions aim to drive innovation and collaborative problem-solving within the packaging sector, addressing a range of sustainability challenges head-on.
No scripts, no PowerPoints, no media
At our conferences, we don't use PowerPoints, videos, or scripts. And they aren’t simply a PR platform. Instead, we focus on the debate taking place in the room. We operate behind-closed-doors to ensure open and honest discussion about what is working and what isn’t.

More networking, more connections
With increased schmoosing time, more side events and better networking options, we’re ensuring there’s the opportunity to make the connections that matter and build the partnerships that can really make a difference.
"I truly loved every aspect of it. It was completely different to other conferences I have attended with an unprecedented level of interaction and participation. I very much enjoyed both the panel discussions and the roundtables, which were very interactive and informative. Having such a diverse group of attendees with sometimes wildly different viewpoints and agendas, it is with this group of people we must find the plastic packaging and plastic waste solutions of the future."
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"I got more out of this event than any other packaging conference I've attended. The format was engaging (great discussion and diversity of opinion), the participants were passionate and articulate and from all corners of industry, including: Policy makers, NGOs, material suppliers, converters, retailers, brands and investors. Made some great connections across the spectrum of packaging." 
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"This was one of the best organized conferences I’ve participated on, thank you for your attention to detail, it really made a difference."
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"The conference was very valuable use of my time; increasing my network, reminding me of some key areas of focus to consider and learning from others."
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What’s different about this forum?

Innovation Forum is:
  • Candid: Entirely off-the-record discussion that enables open and honest disclosure from speakers and genuine participation from the audience.
  • Practical: A clear focus on the practical and actionable guidance that can drive change throughout industries and supply chains.
  • Focused: We provide enough time, resources and expertise to the issues that really matter. We don’t skate the surface, but get to the crux of the issues to provide in-depth, constructive discussion.
Innovation Forum is NOT:
  • A PR platform: Enthusiastic speakers are NOT given free rein to fill a session presenting their companies, allowing no time to actually get to the crux of the issues.
  • A talking shop: This is NOT an opportunity for a group people in a room to simply agree with everything said, regardless of outcomes.
  • All promise, no delivery: We will NOT promise what we can’t deliver. The issues covered are complex. They won’t be solved at a two-day conference. But we will help deliver progress through in-depth, constructive and practical advice around specific issues.

Who attends

Interface
Ecover
Coca-Cola Europacific Partners
Greenpeace
Surfdome
IKEA
Tarkett
Nestlé
Suez
PlasticsEurope
WRAP
PepsiCo
AB Foods
Pew Charitable Trusts
BMO Global Asset Management
European Outdoor Group
Ocean Conservancy
Federated Hermes Limited
H&M
The Dow Chemical Company
Starbucks
The Absolute Company
Flying Tiger Copenhagen
HSBC
Canon Europe
ALDI
Heineken
Mitsubishi
Zalando
Mars
Ocado
Unilever
Principles for Responsible Investment
Ball Beverage Packaging EMEA
WWF
Reckitt Benckiser
Werner & Mertz
Twinings
Exxon Mobil
Britvic
ING
Earthwatch
Lidl
BVRio
M&G Investments
Braskem
ABP Food Group
Fashion For Good
Walgreens Boots Alliance
The Carbon Trust
Lenzing
Kepler Cheuvreux
Renewlogy
L'Occitane Group
perPETual Global Technologies Limited
Bio-Based and Biodegradable Industries Association
Apple

The venue


Hotel Casa Amsterdam

Eerste Ringdijkstraat 4

Amsterdam
1097
Netherlands

More details

Supported by

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Get in touch

For any questions on the conference, please contact:

Lia Da Giau
Project Manager
[email protected]

Sponsorship

For more information and to inquire, please contact:
Gabriela Cuison
Business Development Manager
[email protected]

Join Us For 

  • In-depth guidance from industry leaders on how to effectively implement policies.
  • Networking with key stakeholders, including NGOs, business, government and supply chain actors.
  • An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.

Sign up 

Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 

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