Toby Webb and Peter Stanbury reflect on Nestlé’s new strategy for the cocoa sector, with the ambition to get to grips with child labour risks, increase farm income and achieve full traceability in the cocoa sector. This will involve farmers having the ability to earn more for their crop alongside making improvements in other areas, including diversifying income and encouraging school enrolment. They argue that Nestlé’s plans represent significant ambition and discuss what the longer-term impacts of this and other initiatives could be.