The label is a crucial packaging component: It’s the endpoint of supply chain traceability, a vehicle for consumer education, and increasingly a compliance obligation. The question isn’t just what information belongs on pack, but how brands manage the growing gap between what they’re required to disclose, what consumers actually understand, and what the brand wants to communicate. In this panel, we’ll discuss labelling solutions that are quickly adaptable and cost-effective, as legislation continues to evolve.
- What’s in it, and what happens to it: Consumers increasingly want to know the full story: ingredients, sourcing, and what to do with the packaging once they’re done with it. How do brands communicate product and end-of-life information without confusion?
- What to say, and how to say it: The narrative that satisfies transparency requirements and sustainability reporting doesn’t always translate to what a consumer needs at the point of purchase. We’ll look at best practice for consumer communication that is both practical and informative.
- Closing the gap between claim and reality: Transparency commitments and ‘recyclable’ labels are only as credible as the facts and data behind them. How do businesses ensure they can back up what they’re putting on pack?
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
