California has set one of the most demanding reuse mandates in the world. Under SB 54, a portion of the required 25% reduction in single-use packaging must be achieved specifically through a shift to refillable or reusable systems (CalRecycle, SB 54). Fee obligations kick in from 2027, and packaging redesign cycles typically take three to five years. Yet, for the most part, reuse is still in pilot phase. Getting it to scale means solving for consumer behavior, reverse logistics and unit economics simultaneously.
The US doesn’t need to start from scratch: there’s a lot to learn from markets and localities where reuse infrastructure is already embedded in the system. This session examines what scaling reuse actually demands, and what it takes to make reuse a market reality.
- Design for reuse: Durability, standardization, logistics compatibility: what are the system non-negotiables, and where are organizations already getting it right?
- Joining the dots: Collection, cleaning, redistribution and tracking at scale requires coordination across the value chain. How do businesses build a commercially viable reuse system, and who takes ownership of the infrastructure that makes it work?
- Learnings from markets ahead of the curve: Examples of reuse systems in Europe and Canada show the real potential of reuse at retail and urban scale. We’ll discuss what has worked in those markets, and how transferable the models are in the US context.
What to expect from this type of session...
You’ll hear a step-by-step breakdown of a very focused case study. From concept creation and business buy in; to identification of the right partners and implementation; to understanding impact and ROI. Always grounded in a real-world example, these sessions provide clear guidance and action points to take back to your own organisation.
