Regulations like EPR have moved packaging sustainability onto the priority list. The companies leading the way treat sustainability as a commercial lever, not a compliance burden: this means working on innovation, stronger customer relationships, and getting ahead of costs before they’re forced on you. But doing so requires organizations to change how they operate, often faster than their structures are built for.
Don Sparaco, president of US and Canada corrugated packaging at Smurfit Westrock, has spent much of his career aligning strategy, culture and teams. In this fireside chat, we’ll discuss with him change
management and leadership challenges. We’ll reflect on how to advance sustainability in packaging, starting from a grounded read on where the sector stands today. We’ll look at:
- The state of the industry: What’s the operational reality right now? We’ll look at trends, opportunities, and pressures on the supply chain.
- Innovation under pressure: Rising regulatory expectations create an opportunity for innovation, but cost is still a barrier. Where should companies direct efforts, and how to spot the right solution?
- Leadership and change management: Embedding sustainability in packaging strategy, from products to governance, helps organizations respond to regulatory and cost pressures. What does leadership need to get right, to support the change and respond proactively?
What to expect from this type of session...
