Brands and retailers have doubled down on switches to paper, aluminium and glass packaging, but material substitution is just one piece of the puzzle. Across industries, the innovation agenda has expanded: formats are being reimagined, logistics and recycling infrastructure is catching up with design ambition. In the meanwhile, both consumer expectations and regulations are shifting. The question facing every packaging team today isn’t whether to innovate, but how to identify what’s commercially viable, scalable, and genuinely better — not just better on paper.
- Material value: How do businesses cut through the noise and make material decisions grounded in evidence rather than perception, and complement material switches with other solutions?
- Operational redesign: Innovative packaging solutions only as good as the infrastructure behind it. How do brand owners make design decisions for today and tomorrow’s operational realities?
- Making the business case: Packaging innovation and sustainability compete for budget against other business priorities. Which metrics actually resonate with the boardroom, and how to build a financial case that mitigates risk while generating value?
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
