The question facing every packaging team today isn’t whether to innovate, but how to identify what’s commercially viable, compliant, and genuinely better for their portfolio — under cost and compliance pressures. Brands and retailers have doubled down on switches to paper, aluminum and glass packaging, but material substitution is just one piece of the puzzle. As regulations give some direction for what’s possible or required, the innovation agenda has expanded; formats are being reimagined, balancing design and performance considerations with the right logistics and recycling solutions.
How do businesses cut through the noise and make packaging decisions grounded in evidence rather than perception, and complement material switches with other solutions? Considering both risk factors and opportunities, we’ll discuss:
- Data as a strategic asset: How can brands use data more effectively to reduce EPR fees, and make packaging decisions that hold up commercially?
- (Re)design choices: How do brand owners design for today’s operational realities, while building the data foundations to adapt as regulations and infrastructure evolve?
- Making the business case: Packaging innovation and sustainability compete for budget against other business priorities. Which metrics actually resonate with the boardroom, and how to build a financial case that mitigates risk while generating value?
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
