Regulations like EPR have moved packaging choices onto the boardroom agenda. The brands leading the way are those that see sustainability innovation not as a legal obligation but as a commercial lever: driving material innovation, strengthening consumer loyalty and getting ahead of costs before they become unavoidable. This session sets the scene: what the innovation opportunity looks like today, why the business case is stronger than ever, and what’s holding companies back from moving faster. We’ll look at:
- The compliance trap: Meeting regulatory requirements is necessary, but it’s not enough to build a future-proof packaging portfolio. Why should companies invest in packaging innovation, and how to direct resources to meet more than one business need?
- Pressures and opportunities: Consumer expectations, regulatory tightening and supply chain risk are real, but so are the opportunities for new markets. Which companies are getting ahead of the curve, how?
- Why innovation matters: Even when the right innovation exists – one that works for business and people – the challenge how to scale it to market. What does it actually take to make R&D potential a commercial reality?
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
