Dr Wolfgang Trunk
EU Commission
Team Leader - DG Environment
Packaging and Packaging Waste Regulation: How leading businesses are adapting to stay compliant and keep ahead of the regulatory curve
11:00
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11:45
The Packaging and Packaging Waste Regulation (PPWR) has the potential to transform the industry. It imposes new rules on packaging suppliers, manufacturers, producers, retailers and waste management companies for packaging made from any material placed on the EU market. Businesses can expect it to apply in the next 18 months. Which means businesses need to adapt now.
In this session, we’ll assess the practical steps brands can take to get ahead of the regulatory curve. We’ll assess:
- How to adapt to PPWR, deliver compliance in packaging design and ensure supply chain resilience
- How the legislation will impact material choices and affect supply and demand in areas such a PCR
- How PPWR will impact transparency across the packaging lifecycle
- Beyond the cost of compliance, what are the opportunities that the legislation provides to drive harmonisation and to accelerate action?
Davide Braghiroli
Tetra Pak
Director, Packaging Sustainability Solutions