How to get beyond commodity silo thinking in a landscape

Ben Gunneberg, CEO of PEFC, talks with Ian Welsh about why it’s important for smallholder to be assured that they are able to develop best practices and then better access to markets.

They discuss when and why it makes sense for larger growers to assist their smallholder farmer neighbours to achieve landscape-level certification. And they debate the importance of getting past thinking about individual commodities in silos and developing a more holistic approach, and how this can positively impact smallholder farmer business models.