Shannon Hess

Shannon Hess is Strategic Initiatives Lead and international representative for the Independent Beauty Association (IBA), bringing 25+ years of global leadership across beauty and consumer products. Operating at the intersection of product design, global supply chains, market access and business risk, she helps brands, suppliers, retailers and industry organizations navigate EPR, sustainability, responsible sourcing, due diligence and evolving regulatory and consumer expectations. Her career spans leadership at Burt’s Bees, The Clorox Company, Aveda and The Estée Lauder Companies, with deep expertise in supplier relationship management. Shannon has conducted 150+ supplier and origin site visits across 25+ countries and co-created Areej Aromatherapy while living in Egypt. At IBA, she provides strategic leadership across sustainability, supply chains, regulatory affairs and public policy, helping shape industry priorities and resources for independent and global beauty businesses.