Regulations like EPR have moved packaging choices onto the boardroom agenda. The brands leading the way are those that see sustainability innovation not as a legal obligation but as a commercial lever: driving material innovation, strengthening consumer loyalty and getting ahead of costs before they become unavoidable. This session sets the scene: what the innovation opportunity looks like today, why the business case is stronger than ever, and what’s holding companies back from moving faster. We’ll look at:
- The compliance trap: Meeting regulatory requirements is necessary, but it’s not enough to build a future-proof packaging portfolio. Why should companies invest in packaging innovation, and how to direct resources to meet more than one business need?
- Pressures and opportunities: Consumer expectations, regulatory tightening and supply chain risk are real, but so are the opportunities for new markets. Which companies are getting ahead of the curve, how?
- Why innovation matters: Even when the right innovation exists – one that works for business and people – the challenge how to scale it to market. What does it actually take to make R&D potential a commercial reality?
Fireside chat
What to expect from this type of session...
