Food, fashion, and farmers: Finding common ground on regenerative agriculture

Hear from McDonald’s, Canada Goose, Bowles Farming Company and Almond Board of California on how regenerative agriculture could be an opportunity for closer alignment between food and fashion and ease farmer burdens.

While the principles of regenerative agriculture aren’t new, it’s increasingly emerging as the industry buzzword, particularly in food and fashion.

It is celebrated as a pathway to net zero, securing fibre and food supply and driving positive social impact. Yet, despite ambitious commitments, neither industry has a shared definition nor standardized roadmap, especially when it comes to implementation across diverse geographies and commodities. For producers who grow our food and supply essential natural fibers, this ambiguity risks deepening existing barriers. Without clear guidance, financing and support, they face exclusion, fragmented interventions and missed opportunities to participate in and benefit from the regenerative transition.

Join us on Wednesday 15th October from 3pm – 4pm UK time for a practical and forward-looking discussion with experts across the food and fashion industries, as well as farmers working to implement regenerative practises.

Click here to register and join us live.

We will explore:

• Food and Fashion supply chains: How do the structure of the industries differ, what approaches are they taking to the regenerative transition and what can theylearn from one another?
• Shared stakeholders: What challenges are farmers facing in 2025, and how can industries better leverage their expertise to strengthen collaboration and ensure long-term supply security?
• A common definition: Can we align on core principles of regenerative agriculture across food and fashion?
• Beyond pilots: How are companies scaling regenerative practices with farmers in practice- what has worked so far?

The panel includes:

• Jeffrey FitzPatrick, director of sustainability, Canada Goose (Previously Mars, McDonalds)
• Cannon Michaels, president, Bowles Farming Compan
• Lucas Mckelvie, global farmer program manager, McDonalds
• Josette Lewis, vice president and chief scientific officer, Almond Board of California
  

Who should attend?

Farmer associations and representatives, Supply chain managers in food and fashion companies, Certification and standard-setting bodies, Sustainability executives and corporate responsibility leaders, Sustainability and communications specialists, NGOs and development organizations, Policymakers

Click here to read a summary of the discussion
If you are unable to join live on Tuesday 14th October, sign up anyway and you’ll receive the recordings in your inbox.