Healthy soil is one of the most powerful assets in our food system – supporting productivity, storing carbon, improving water retention, and strengthening resilience to climate shocks. However, degradation is reducing yields, increasing volatility, and putting global food security and business resilience at risk.
Today, soil rarely appears on a balance sheet, a boardroom agenda, or even a climate strategy.
This webinar explores why that needs to change. Drawing on perspectives from leading food companies, we will explore how regenerative agriculture is being put into practice, and how soil health can become a credible part of climate and brand strategy.
We’ll discuss…
- From soil carbon to soil health: Understanding soil as a system, and why a holistic approach is critical for resilience and productivity
- The emerging link between soil health and crop quality, taste, and nutrient density – and what this means for the business case for regenerative practices
- Scaling action: The role of cross-industry collaboration and value chain engagement in driving impact
- The urgency, and opportunity, of embedding soil health into strategies for a low-carbon, resilient future
Confirmed panellists
Additional panellists to be announced.
As Head of Sustainability for Food Zone Europe, Jérôme von Burg leads the food’s ESG strategy and roadmap with a strong focus on Regenerative Agriculture - from regenerative farming practices to healthy soils and healthy food - as well as Climate Action and Circularity. He drives the integration of sustainability at the heart of business and brand strategies, guided by three key value drivers: cost reduction and avoidance, risk mitigation and increased resilience, and the activation of sustainability as a brand value lever to strengthen differentiation and competitiveness. Jérôme is passionate about steering business transformation - building brands that thrive in the market while creating shared value for society and the environment. His ability to deliver this vision stems from a rare combination of senior marketing and business leadership experience, paired with deep expertise in sustainability, and business excellence “end-to-end”.
Xavier has worked in fresh produce most of his career and joined Dole 28 years ago. He has held various operational management positions in Europe before moving to marketing in 2008 and sustainability in 2014. Currently working as Chief Marketing and Sustainability Officer at Dole plc, with a focus on strengthening the Dole brand equity while defining a path for Dole to operate more sustainably and delivering on our commitment to do the right thing.
Roberta McDonald is Director of Programme at Agreena, driving the integrity of the company’s flagship soil carbon initiative, AgreenaCarbon. With deep expertise in sustainable agriculture and regenerative farming transitions, Roberta is passionate about harnessing agriculture’s potential to create a more sustainable future for people, the planet, and the food we eat.
