Healthy soil is one of the most powerful assets in our food system – supporting productivity, storing carbon, improving water retention, and strengthening resilience to climate shocks. However, degradation is reducing yields, increasing volatility, and putting global food security and business resilience at risk.
Today, soil rarely appears on a balance sheet, a boardroom agenda, or even a climate strategy.
This webinar explores why that needs to change. Drawing on perspectives from leading food companies, we will explore how regenerative agriculture is being put into practice, and how soil health can become a credible part of climate and brand strategy.
We’ll discuss…
- From soil carbon to soil health: Understanding soil as a system, and why a holistic approach is critical for resilience and productivity
- The emerging link between soil health and crop quality, taste, and nutrient density – and what this means for the business case for regenerative practices
- Scaling action: The role of cross-industry collaboration and value chain engagement in driving impact
- The urgency, and opportunity, of embedding soil health into strategies for a low-carbon, resilient future
Confirmed panellists
Additional panellists to be announced.
As Head of Sustainability for Food Zone Europe, Jérôme von Burg leads the food’s ESG strategy and roadmap with a strong focus on Regenerative Agriculture - from regenerative farming practices to healthy soils and healthy food - as well as Climate Action and Circularity. He drives the integration of sustainability at the heart of business and brand strategies, guided by three key value drivers: cost reduction and avoidance, risk mitigation and increased resilience, and the activation of sustainability as a brand value lever to strengthen differentiation and competitiveness. Jérôme is passionate about steering business transformation - building brands that thrive in the market while creating shared value for society and the environment. His ability to deliver this vision stems from a rare combination of senior marketing and business leadership experience, paired with deep expertise in sustainability, and business excellence “end-to-end”.
Inge Huijbrechts is Chief Sustainability and Security Officer for Radisson Hotel Group (RHG)– developing the Sustainability and Safety & Security programs in the group’s over 1,600 hotels in operations & development in 100 countries around the world. She leads the group’s Net Zero 2050 transformation based on approved Science Based Targets. In 2022, she was one of the key leaders involved in the definition and launch of the Hotel Sustainability Basics. The standard is supported by the World Travel & Tourism Council and hotels groups, destinations and associations representing over 50,000 hotels. In 2025, under her leadership, the company introduced the industry’s first Verified Net Zero Hotels, a concept for which Inge got recognized in the Skift Climate 10 leaders. A roadmap has been announced to bring the number of Verified Net Zero Hotels to 100 by 2030. She is Vice Chair of the Sustainable Hospitality Alliance Board of Trustees. Inge also serves on the board of the Global Sustainable Tourism Council (GSTC) and of Flanders Special Venues. She is a member of the European Investment Bank’s Women Climate Leader Network. Inge is Co-Chair of the ASIS Europe conference, the leading cross industry organization for security. She is a member of the ASIS Chief Security Officer Center for Leadership and Development and of the US State Department’s OSAC Hotel & Lodging Sector Committee. In 2025, Inge was included for the 4th year in the global Top 250 Women in Sustainability, and has been named twice as one of the 100 Most influential people in Global Hospitality. In December 2024 she was named as one of the Top 100 European Chief Sustainability Officers. Under her leadership Radisson Hotel Group is listed in the TOP 250 most sustainable companies worldwide and the highest-ranking hotel company. Before Radisson, she held positions in Corporate Social Responsibility and Responsible Business for Toyota Motor Europe and Carlson Rezidor Hotel Group. Inge has a Masters in Commercial Engineering from the University of Leuven, Belgium, and an European Management MBA of the Universität des Saarlandes, Germany. Inge adores travel and taking long hikes in nature, is a yoga practitioner and an art-lover. From 2004-2007 she sailed halfway round the world in her own yacht.
Xavier has worked in fresh produce most of his career and joined Dole 28 years ago. He has held various operational management positions in Europe before moving to marketing in 2008 and sustainability in 2014. Currently working as Chief Marketing and Sustainability Officer at Dole plc, with a focus on strengthening the Dole brand equity while defining a path for Dole to operate more sustainably and delivering on our commitment to do the right thing.
Roberta McDonald is Director of Programme at Agreena, driving the integrity of the company’s flagship soil carbon initiative, AgreenaCarbon. With deep expertise in sustainable agriculture and regenerative farming transitions, Roberta is passionate about harnessing agriculture’s potential to create a more sustainable future for people, the planet, and the food we eat.
