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Shanon Poupard

Graduate Designer

Institut Francais de la Mode

Shanon is a multidisciplinary designer primarily focused on knitwear and sustainability. After graduating from IFM in 2023, she worked alongside Andrée-Anne Lemieux at the Kering x IFM Sustainability Chair, further developing her path in sustainability. Following an internship at Alaïa, she co-founded Démaillé, a creative knitwear studio based just outside Paris, with the aim of making innovative knitwear more accessible.

Shanon's sessionsView full agenda

Day 0

Tuesday 28th April 2026

Time

Session title

Session type

14:45 - 17:15

Visit to Brightfiber Textiles

Workshop

17:30 - 18:30

Pre-event networking drinks

Networking

Day 1

Wednesday 29th April 2026

Time

Session title

Session type

09:05 - 09:25

Operationalising collaboration: Turning collective ambition into collective advantage

Independent

Fireside chat

09:25 - 10:00

C-suite priorities: Are quarterly results crowding out long-term survival in the boardroom?

Finisterre | Asket | Sustainabelle

Plenary

10:00 - 10:45

Fair purchasing or failed partnerships? What does real supplier-brand collaboration look like in practice?

Oritain | AGI Denim | MANGO | Ethical Trading Initiative

Case study

10:45 - 11:30

Break and speed networking

11:30 - 12:20

Net-zero: Everyone pays for inaction. Who pays for action?

Marks and Spencer | Soorty Enterprises | Good Fashion Fund | Action Speaks Louder | Sustainable & Social

Plenary

12:20 - 13:00

Workers rights: A 1.5°C world needs a just transition. Can we actually deliver it?

Lindex | Politecnico di Milano | Epic Group

Plenary

13:00 - 14:00

14:00 - 14:45

Breakout round 1

14:45 - 15:30

Breakouts round 2

15:30 - 16:00

16:00 - 16:30

Breakouts - case study round

16:30 - 17:15

Breakouts round 4

17:15 - 18:15

Networking Drinks

Day 2

Thursday 30th April 2026

Time

Session title

Session type

08:00 - 08:50

Coffee catch-up: Brand case studies

09:00 - 10:00

The consumption cyclone: Can circularity fix overproduction?

Hirdaramani Group | Reju | Primark | Tapestry | Sustainabelle

Plenary

10:00 - 10:25

Q&A with the European Commission: What do we need to know about the ESPR and the Circular Economy Action Plan

European Commission

Q&A

10:25 - 10:55

Networking break

10:55 - 11:30

Transitioning to regenerative cotton: Impact, opportunity, and operational reality from farm to brand

Turnrow Farm Services | adidas | COTTON USA™ and U.S. Cotton Trust Protocol

Case study

11:30 - 12:10

Circular by design: What might our product development look like if durability and recyclability are prioritised from the start?

PeakPerformance | Alpine Group | Margaret Howell | WRAP

Plenary

11:30 - 12:10

SMEs can’t drive meaningful change because the system favours the giants

The other room

12:10 - 12:45

This house believes (mainstage) - Resale does more to expand consumption and to boost linear production than reduce it

Decathlon | N Brown Group | Sustainabelle

This house believes

00:10 - 00:45

We’re measuring what’s easy, not what’s actually happening — and it’s costing us nature

Sustainable & Social

The other room

00:45 - 01:45

13:45 - 14:10

A just transition: How we can centre waste pickers, not just waste, in the circular economy

Saamuhika Shakti | H&M Foundation | Cradle to Cradle Products Innovation Institute

Plenary

14:10 - 14:50

Breaking the deadlock: Can T2T recycling deliver beyond the pilot phase?

Fashion for Good | PUMA Group | Syre

Plenary

14:50 - 15:25

Emotional durability: Why consumers neglect the clothes they own – and how psychology can help

University of Amsterdam | Zalando | Axel Arigato / Informed Collective

Plenary

15:25 - 15:40

Closing reflections from the next generation of designers

Institut Francais de la Mode | Institut Français de la Mode

Plenary

Contact

For any questions on this event, please contact:

Niamh Campbell

Senior project manager

Izzy Hodgson

Senior partnerships manager, sustainable fashion

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