Sustainable Apparel and Textiles Conference

29th - 30th April 2026

Amsterdam, Netherlands

Patrik Frisk

CEO

Reju

Patrik has over thirty years’ experience of working in the apparel and footwear industries for globally recognised brands.

Most recently Patrik held the role of CEO at Under Armour for over five years and previous to this, held senior leadership roles at companies including VF Corporation (The North Face, Timberland, JanSport), the Aldo Group and W.L Gore & Associates, the makers of Gore-Tex.

His extensive experience in the apparel sector enables him to bring a wealth of valuable insights to the fibre-to-fibre recycling sector, placing Reju in a unique position to drive the fashion industry’s transition towards circular materials.

Patrik is a Board Member of Dometic Group and USWE Sports AB.

Patrik's sessionsView full agenda

Day 0

Tuesday 28th April 2026

Time
Session title
Session type
14:45 - 17:15
Workshop
17:30 - 18:30
Networking
Day 1

Wednesday 29th April 2026

Time
Session title
Session type
10:00 - 10:45
Case study
11:30 - 12:25
Net-zero: Everyone pays for inaction. Who pays for action? 
Marks and Spencer | Soorty Enterprises | Good Fashion Fund | Action Speaks Louder | Sustainable & Social
Plenary
12:25 - 13:00
Plenary
13:00 - 14:00
14:00 - 14:45
14:45 - 15:30
15:30 - 16:00
16:30 - 17:15
17:15 - 18:15
Day 2

Thursday 30th April 2026

Time
Session title
Session type
09:00 - 10:00
The consumption cyclone: Can circularity fix overproduction? 
Hirdaramani Group | Reju | Primark | Tapestry | Sustainabelle
Plenary
10:25 - 10:55
10:55 - 11:30
Transitioning to regenerative cotton: Impact, opportunity, and operational reality from farm to brand 
Turnrow Farm Services | adidas | COTTON USA™ and U.S. Cotton Trust Protocol
Case study
00:45 - 01:45
13:45 - 14:10
A just transition: How we can centre waste pickers, not just waste, in the circular economy 
Saamuhika Shakti | H&M Foundation | Cradle to Cradle Products Innovation Institute
Plenary
14:10 - 14:50
Plenary
13:45 - 14:45
The other room
14:50 - 15:25
Emotional durability: Why consumers neglect the clothes they own – and how psychology can help 
University of Amsterdam | Zalando | Axel Arigato / Informed Collective
Plenary
15:25 - 15:35
Closing reflections from the next generation of designers 
Institut Francais de la Mode | Institut Français de la Mode
Plenary