Maliha Ameen is a sustainability-driven business leader and strategic growth architect with over two decades of experience in Pakistan’s export apparel industry. She is recognized for advancing a new model of manufacturing leadership—one that integrates commercial performance with human rights due diligence, responsible purchasing, and inclusive workforce development.
As Director of Marketing & Sales at Immi Garments Pvt. Ltd., she has steered the company’s evolution into a purpose-led, globally competitive enterprise, delivering 150% revenue growth within five years while embedding responsible sourcing, operational excellence, and people-centered HR systems into core strategy. Her leadership reflects a conviction that sustainability is not a compliance obligation, but a long-term value creation framework.
Maliha actively contributes to international dialogue on living wages, supply chain accountability, and equitable buyer–supplier partnerships. At the OECD Forum 2025, she participated in a panel discussion on diversity and inclusion in Pakistan and Cambodia’s garment and footwear sectors, organized by GIZ Pakistan and CARE Cambodia. The discussion highlighted the implications of emerging legislation such as CSDDD, the need for strategic brand–supplier alliances, and the business case for investing in women’s leadership across supply chains.
Through her engagement in multi-stakeholder initiatives—including living wage platforms and the GIZ WE Project (Promoting Employment by Strengthening the Role of Women)—she has championed progressive HR systems, gender-inclusive factory environments, and leadership pathways for women in manufacturing.
Beyond industry, she founded a school in Lahore’s Heir Village, now a UN-affiliated Global School Program, integrating sustainability, environmental stewardship, and community well-being into education.
At the Sustainable Apparel & Textiles Conference, Maliha brings a manufacturer’s global perspective—advocating practical, commercially viable solutions that align competitiveness with accountability and help shape a more equitable, resilient future for the apparel value chain.
