Alicia Serrani is a lawyer, serial entrepreneur, and systems‑builder working at the intersection of fashion, policy, and sustainability. Her work focuses on designing durable structures, brands with meaning, supply chains with accountability, and business models that align values with outcomes.
She is the Co‑Founder and CEO of T.W.I.N. (That’s What I Need), a radically inclusive, New York–based fashion brand built on deadstock materials and responsible production. Under her leadership, T.W.I.N. advances a pragmatic approach to sustainable fashion, one grounded in real consumer behavior, operational discipline, and measurable impact rather than aspiration alone. The brand currently operates two brick-and-mortar stores in New York City.
She has spoken as an expert at TexWorld on sustainable fashion and global supply chains, and at Columbia University on the future of fashion and sustainability, engaging designers, policymakers, and industry leaders in candid, solutions‑oriented dialogue.
Her professional background spans global finance, public‑interest research, and entrepreneurship. She began her career in global markets at Morgan Stanley, went on to co‑found ventures across civic technology and media, and later led narrative‑influence research at Guardians.ai, examining how information systems shape public trust and decision‑making. Her legal scholarship on the U.S. presidential pardon power was read into the Congressional Record, an unexpected milestone that reflects her ability to translate complex institutional systems into practical insight.
Alicia holds a J.D. from Fordham University School of Law, a B.A. from Barnard College, and studied at Oxford University. Her work and commentary have appeared in The New York Times, Vogue, Bloomberg, and other international outlets. Across sectors, her focus remains constant: building credible, scalable systems at the intersection of creativity, policy, and impact.
