Packaging is gaining increasing boardroom attention, driven by extended producer responsibility fees, legal exposure around environmental claims, and rising material costs from recycled content requirements.

The webinar explores how these regulatory pressures interact with consumer demand to influence packaging strategy. We’ll look at how to build a business case that connects sustainable packaging choices to innovation and commercial returns, not just compliance.

We’ll be joined by a panel of experts from across the packaging value chain, to discuss:

Compliance as a starting point, not a destination – How EPR obligations can be a strategic foundation to generate cost savings, long-term resilience, and new market opportunities
How to link innovation to commercial returns – From the paperisation of packaging to circular systems, how leading brands are translating sustainability investment into cost savings, consumer trust, and competitive differentiation
The ingredients for a future-proof packaging strategy – How to anticipate regulatory changes, fees and bans on formats, and shifting consumer expectations before they become business risks
This webinar is curated by Innovation Forum in collaboration with the Sustainable Packaging Coalition, knowledge partner for the Sustainable Packaging Innovation Forum 2026 (Chicago, Oct. 27-28: register here).