Lola supports the development and delivery of Innovation Forum’s marketing strategy, helping to amplify the organisation’s mission to make sustainability mainstream in business.
She oversees all marketing responsibilities for three major conferences, Scope 3 EU, Energy Transition, and Sustainable Packaging EU where she plans and delivers targeted promotional plans and coordinates with partners. In addition, she leads the weekly newsletter and all LinkedIn content and manages the setup and management of Innovation Forum’s conference apps, creating a smooth digital experience for delegates.
A detail-oriented communicator, she regularly monitors LinkedIn engagement metrics, analyses audience behaviour through Google Analytics, and tracks prospect activity within Salesforce to inform data-driven improvements.
Trilingual in Spanish, English and French, she brings strong communication skills to her work and to external partnerships.