The maverick CEO gambling on ending deforestation

How can a profitable company rise to the immense biodiversity challenge facing the world? Maybe only by challenging expectations and breaking old norms. That’s what one company, APRIL, is doing anyway – and Innovation Forum’s Toby Webb went to see what they’re doing for himself, and to speak to the key movers making it happen. This is the first of two videos.

Click here to view the second video.