Reuse by design: Scaling circular packaging solutions through systems innovation

The Ellen MacArthur Foundation’s report on packaging reuse models clearly demonstrate the potential of reusable packaging solutions. What can we learn from already established reuse systems, and how are technological innovations contributing to deliver on circular packaging?

This webinar explores:

• How to increase volumes of reusable packaging to reduce the costs for new materials
• Visa and Tomra’s partnership case study in deposit return scheme, using their reverse vending machines (RVM)
• How to set realistic but impactful reuse targets

Hear from:

• Mark Buckley, design activation programme manager, Ellen MacArthur Foundation
• Alexander Cramwinckel, global circularity strategy lead, The HEINEKEN Company
• Betsey Strader, sustainability solutions manager, Visa
• Jacob Rognhaug, VP public affairs and head of global engagements, TOMRA

This webinar was organised in the lead up to the Sustainable Packaging Innovation Forum, taking place in Amsterdam on 6-7 May. Click here for information on how to get involved.