Webinar

Innovation beyond compliance: The commercial case for sustainable packaging

How to build a business case that connects sustainable packaging choices to innovation and commercial returns, not just compliance.

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Packaging is gaining increasing boardroom attention, driven by extended producer responsibility fees, legal exposure around environmental claims, and rising material costs from recycled content requirements. This webinar explored how these regulatory pressures interact with consumer demand to influence packaging strategy. We looked at how to build a business case that connects sustainable packaging choices to innovation and commercial returns, not just compliance.

We were joined by a panel of experts from across the packaging value chain, to discuss:

We discussed…

  • Compliance as a starting point, not a destination — How EPR obligations can be a strategic foundation to generate cost savings, long-term resilience, and new market opportunities
  • How to link innovation to commercial returns — From the paperisation of packaging to circular systems, how leading brands are translating sustainability investment into cost savings, consumer trust, and competitive differentiation
  • The ingredients for a future-proof packaging strategy — How to anticipate regulatory changes, fees and bans on formats, and shifting consumer expectations before they become business risks

This webinar was curated by Innovation Forum in collaboration with the Sustainable Packaging Coalition, knowledge partner for the Sustainable Packaging Innovation Forum 2026 (Chicago, Oct. 27-28).

 

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