Building credibility in sustainability storytelling: How NGOs can strengthen trust through transparent communications

Hear from NGO communications leaders on how transparency, data, and storytelling can strengthen trust in sustainability.

Play as: Video Audio

As scrutiny of sustainability claims rises, NGOs are under growing pressure to communicate impact clearly, explain complexity, and be transparent about challenges — all while maintaining trust with donors, communities, and partners.

This webinar, the third in the Sustainability Communications and Engagement series, explored how NGOs can build credibility through transparent storytelling, evidence-based communications, and accountable engagement. Hear practical insights from leading sustainability communicators on balancing compelling narratives with accuracy, navigating partnerships, and meeting evolving stakeholder expectations.

What we discussed…

How NGOs are communicating impact, progress, and setbacks more transparently
Using data, evidence, and verification to strengthen credibility without overcomplicating messaging
Balancing compelling storytelling with accuracy, nuance, and accountability
Managing communications around corporate partnerships while maintaining trust and independence
Evolving expectations of NGO communications across donors, communities, and business audiences