How companies can really capture the ROI from sustainability innovation

Tensie Whelan, director, NYU Stern Centre for Sustainable Business, and former president of Rainforest Alliance discusses with Innovation Forum’s Toby Webb her work helping future business leaders embed sustainability in operations and demonstrate the causality of the relationship between good ESG performance and economic return. 

Whelan argues that company accounting is currently designed to value capital assets and not take account of some of more intangible indicators of company value such as IP or sustainability of operations.